Post by ryglo739 on Mar 16, 2024 11:16:25 GMT 5
While other determining factors are the possibility of replacing unavailable products on the same day and free home delivery in addition to a certain spending threshold. Italian consumers, therefore , purchase mainly in these sectors: travel 61%; books and music 56%; fashion 56%; event tickets 46%; beauty and personal care 40%; consumer electronics 40%; smartphones and PCs 37%; video games 27%; furniture 26%; pet food 21%; home care 21%; medicines and medical devices 20%; packaged foods 18%; alcoholic beverages 16%; orders to restaurants 16%; baby products 12%; flowers or gift sets 8%; fresh foods 7%. These purchases are then distributed across the various online shopping channels. Eurispes research still available on Italy highlights how 92.6% of those who made an online purchase used a non-specialized website, 38% in a store directly on their smartphone or on a specialized site, 34.6 % bought something from an app.
while 34.4% from a store website. E-commerce DX Leads on Instagram: tools for sellers What role, then, for social media in the face of the growth of e-commerce? As often happens, the most interesting potential is that disintermediation between consumer and producer . In this sense, the tools made available are aimed at facilitating the experience and reducing the number of "clicks" necessary to complete the purchase. The first valuable tool is the "Save" option which allows the user to save and archive a post in a specific collection. This way your content will not get lost in the feed flow and can be explored further by the user later. instagram commercial tags, e-commerce Equally useful and very specific is the icon dedicated to shopping which has been available for some brands for a few months.
In fact, it allows you to show which products are shown in videos and advertising posts and, with one click, get straight to the in-depth information where we find other photos of the product and the price. Finally, the third valuable feature for shopping on Instagram is the "Buy" button directly on the profile. By clicking on it you access a real catalog of the brand's products with photos, prices, indications of other posts where that product is tagged and the direct link to the site for purchase. instagram buy button Finally, if we consider that 60% of Instagram users declared having discovered a product or service on the social network , we understand the potential of these tools. Naturally, knowing them is not enough to make business fly, but a first step to evolve your marketing.
while 34.4% from a store website. E-commerce DX Leads on Instagram: tools for sellers What role, then, for social media in the face of the growth of e-commerce? As often happens, the most interesting potential is that disintermediation between consumer and producer . In this sense, the tools made available are aimed at facilitating the experience and reducing the number of "clicks" necessary to complete the purchase. The first valuable tool is the "Save" option which allows the user to save and archive a post in a specific collection. This way your content will not get lost in the feed flow and can be explored further by the user later. instagram commercial tags, e-commerce Equally useful and very specific is the icon dedicated to shopping which has been available for some brands for a few months.
In fact, it allows you to show which products are shown in videos and advertising posts and, with one click, get straight to the in-depth information where we find other photos of the product and the price. Finally, the third valuable feature for shopping on Instagram is the "Buy" button directly on the profile. By clicking on it you access a real catalog of the brand's products with photos, prices, indications of other posts where that product is tagged and the direct link to the site for purchase. instagram buy button Finally, if we consider that 60% of Instagram users declared having discovered a product or service on the social network , we understand the potential of these tools. Naturally, knowing them is not enough to make business fly, but a first step to evolve your marketing.