Post by account_disabled on Mar 10, 2024 9:36:32 GMT 5
Within a connected world like the current one, as we have mentioned several times in our articles, consumers' purchasing methods have changed. Digitalization has influenced our way of perceiving the world and made us less attentive, but more aware. How? Thanks to constant access to the internet, every user today has the possibility of finding online all the information he needs to be able to make a decision that is as precise and fast as possible. In particular, several studies confirm this, what today decisively influences the funnel and the purchasing decision of subjects is Factor F (Friends, Families, Fans, Followers), i.e. the thoughts and opinions of one's circle of family members , friends or followers on social media. What does it mean? Most individuals who are about to buy a good or service generally carry out searches on the web with the aim of obtaining useful information on the product.
In particular, online reviews appear to be a very Hong Kong Telegram Number Data important source from which to draw truthful information , as they are not based on sales-oriented strategies, but on real experiences lived by other users. In this article we will focus in particular on this last aspect. We will try to understand how much audience opinions can have a decisive impact on company reputation, what the advantages are and how they can influence brand positioning strategies. Online reviews: what they are and what they can generate for a company In the world of marketing, online reviews are taking on a central role in the decision-making process that leads the user to make a purchase.
This term refers to all the opinions expressed by the audience following their experience with a specific service or good. This is feedback that the consumer decides to give to the brand, regarding its value proposition, and make public online as a source of support for other subjects who are preparing to become customers. In this sense, we could also define online reviews as a form of digital word of mouth which, initiated by a specific circle of users, allows other potential customers to form an idea and expectations on the value proposition of the reference company. On the corporate side, this phenomenon has the ability to impact brand reputation , a factor that could determine the success or decline of your business.
In particular, online reviews appear to be a very Hong Kong Telegram Number Data important source from which to draw truthful information , as they are not based on sales-oriented strategies, but on real experiences lived by other users. In this article we will focus in particular on this last aspect. We will try to understand how much audience opinions can have a decisive impact on company reputation, what the advantages are and how they can influence brand positioning strategies. Online reviews: what they are and what they can generate for a company In the world of marketing, online reviews are taking on a central role in the decision-making process that leads the user to make a purchase.
This term refers to all the opinions expressed by the audience following their experience with a specific service or good. This is feedback that the consumer decides to give to the brand, regarding its value proposition, and make public online as a source of support for other subjects who are preparing to become customers. In this sense, we could also define online reviews as a form of digital word of mouth which, initiated by a specific circle of users, allows other potential customers to form an idea and expectations on the value proposition of the reference company. On the corporate side, this phenomenon has the ability to impact brand reputation , a factor that could determine the success or decline of your business.
