Post by account_disabled on Mar 3, 2024 11:12:17 GMT 5
If you're thinking there's nothing you can do to help you reach your sales goals this month, it's time to try to change your mind. In today's article, we offer you 3 effective techniques for achieving your goals. Read on to find out! Improve B2B sales results starting with marketing strategies Since time is of the essence and on this page we are dedicating ourselves to B2B sales strategies with immediate impact, we set aside for this specific case the paid advertisements that target potential customers at the beginning of their purchasing process . You should therefore focus on contacts with very short sales cycles and who already know, like and trust your company. Again, due to time constraints, it is worth considering the resources you already have, such as the database of existing customers, potential customers and leads.
which instead represents the first resource on which to work to increase turnover. These contacts know you, they trust you and the company; if you have taken care of them, they are likely ready to buy again and try new offers. “The chances of selling to an existing customer range from 60% to 70%, while the chance of selling to a new customer ranges from 5% to 20%.” (source: The Ultimate Guide to Cross Selling and Upselling – Grabb, 2020 ) upselling cross-selling To be clear, we are not suggesting you start a promotional campaign with discounts on products or services, but introduce new solutions (or additional solutions) to existing customers. It is not necessary to provide a monetary incentive to those Australia WhatsApp Number Data who already recognize the value of the proposal. How to activate an up/cross-selling campaign? First, start with database segmentation, answering questions like this. Which customers use only one of the services offered or purchase only one product? What additional products or services are other customers purchasing.
Now you can design a campaign aimed only at those customers, sharing some success stories of similar customers who have purchased additional solutions and achieved concrete results. b2b sales strategyThe more personalized and targeted the campaigns are, the greater their success will be. It may take time to design an email sequence, its landing pages and any supporting content, but the results will be better than a single generic campaign. From an omnichannel perspective , to distribute content you can exploit email, social platforms and website pages, also through live chat and chatbot functions . Showing similar content to multiple customers on different channels allows you to get more frequent views, while still targeting your budget and without running the risk of attracting non-target customers. Upselling and cross-selling campaigns can be designed, planned, created and executed in about a week, leaving time for the sales force to materialize the opportunities generated. Since the chances of closing faster.
which instead represents the first resource on which to work to increase turnover. These contacts know you, they trust you and the company; if you have taken care of them, they are likely ready to buy again and try new offers. “The chances of selling to an existing customer range from 60% to 70%, while the chance of selling to a new customer ranges from 5% to 20%.” (source: The Ultimate Guide to Cross Selling and Upselling – Grabb, 2020 ) upselling cross-selling To be clear, we are not suggesting you start a promotional campaign with discounts on products or services, but introduce new solutions (or additional solutions) to existing customers. It is not necessary to provide a monetary incentive to those Australia WhatsApp Number Data who already recognize the value of the proposal. How to activate an up/cross-selling campaign? First, start with database segmentation, answering questions like this. Which customers use only one of the services offered or purchase only one product? What additional products or services are other customers purchasing.
Now you can design a campaign aimed only at those customers, sharing some success stories of similar customers who have purchased additional solutions and achieved concrete results. b2b sales strategyThe more personalized and targeted the campaigns are, the greater their success will be. It may take time to design an email sequence, its landing pages and any supporting content, but the results will be better than a single generic campaign. From an omnichannel perspective , to distribute content you can exploit email, social platforms and website pages, also through live chat and chatbot functions . Showing similar content to multiple customers on different channels allows you to get more frequent views, while still targeting your budget and without running the risk of attracting non-target customers. Upselling and cross-selling campaigns can be designed, planned, created and executed in about a week, leaving time for the sales force to materialize the opportunities generated. Since the chances of closing faster.